The company was founded in 2018 by Mushie and Levi Feigenson. Mushie and Levi left their jobs as a teacher and marketing consultant to start their own entrepreneurial business dedicated to creating sustainable and eco-conscious baby products. With an investment of $1500, ’Mushie’ was founded.
The beginning of this minimalist company is tied with Mushie’s own story. When Mushie was in her first trimester during her second pregnancy, she was diagnosed with hyperemesis gravidarum, which required complete bed rest, thus resulting in quitting her job.
This is when Mushie involved herself in pre-birth research, finding the best products for her baby. With a shortage of practical, eco-friendly and aesthetically pleasing baby products, Mushie came up with an idea to start her own company based on this research.
Mushie Feigenson and Levi Feigenson with a team of 6 people are dedicated to creating minimalisting, soothing and aesthetically pleasing baby products.